There are many factors that contribute to the success of a MLM company; a good compensation plan is of utmost importance. A company with a compensation plan that fails to motivate its distributors can hinders a company growth.
If that is so, then what is the best compensation plan available? There may be many companies that are very successful but unfortunately, there is no perfect plan, but there are some proven characteristics of some successful plans.
1. Able to attract as many participants as possible.
New recruits must easily see the money in the plan to attract them into the business in addition to anything else. This can be done by placing incentives on getting new participants. Early rewards should be built into the plan especially for the new recruit as most new recruits lost interest in their first 60 days because they simply lose confidence in succeeding long term.
Rewarding them as early as possible keeps their interest and excitement. As they reach their initial goal, it builds up confidence that they can achieve their future dreams which builds the initial skills required to eventually succeed.
2. Retain the highest number of distributors as possible.
As a distributor begin to recruit others and work the plan, they are building an ‘equity investment’ in their downline network. They will continue to build the business if the people in their network continue to work and build the business. Distributors who build an organization network are far more likely to continue to be active than those who do not.
Most companies now use “Auto Ship” programs to build repeat business. This will help to retain people by helping them to receive significant reward for the repeat sales so that they will have the time and attention with their new recruits and help them with their new found opportunities, making it worth their while to make their decision and to get started.
3. Make the highest percentage amount from the products at the earliest point of time, preferably within the first month.
Have a motivating wholesale/retail commission. Fast start bonus are gaining popularity as the first month sales are normally paid mostly to the person who signs up a new recruit with auto-ship. Have reasonable product retail price for the distributors to sell it to end consumers. Do not inflate the price of the products in order to give more incentive to the distributors as it can be difficult for them to retail the products.
Retailing products based on the hope of future rewards will never result in movement of product to retail consumers. Companies that do this always fail. Proper retailing moves the product from distributor to end user in volumes justified by natural consumption.
4. Low monthly maintenance.
Incentives must exist to motivate and reward distributors who build the business. High monthly maintenance can suppress a distributor performance to build depth as he is needed to maintain his own sales or the sales of his personal groups. Unilevel plans tend to have omitted this heavy maintenance.
Low monthly maintenance provides incentives which reward those who build depth. Remember, you want to build leaders not sales people. A good plan will become successful if everyone just buys every month for their own consumption rather then just a handful of super sales people.
5. Encourage team depth building.
Build depth provides stability and long term residual income otherwise the distributors will not be able to stay long in the organization. Building depth also encourages people to train others to recruit and duplicate the same process. Successful distributors learn and use the power of duplication.
Plans that encourage building depth rather than building wide are getting very common. Incentives are placed on group activities, Group Volume incentives usually rewards the whole line rather than rewarding an individual as in building wide.
6. Create strong desire to share the program with others.
A reasonable percentages compensation plan pay-outs. Plans of 40% to 50% of a real dollar value (difference between the point use to calculate the plan and the price of products) usually develop compelling urge to share the plan with others. Company paying less will have a hard time recruiting and keeping distributors for this is a competitive weakness present in their plan.
Many plans are designed by MLM professionals and are too complicated for an ordinary person to understand and to explain it to others. Plans should be simple and easy to be explained as people can understand and learn them quickly to make their first recruits. The more complex the plan, the fewer people it will motivate. The plan needs to excite a distributor first, before it can make him move.
“The secret of success is sincerity. Once you can fake that you’ve got it made.” – Jean Giraudoux, French diplomat, dramatist, & novelist (1882 – 1944)
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