NBC Universal’s Olympics coverage is drawing huge audiences, helped by the extravagant opening ceremony and swimming star Michael Phelps, and setting the stage for what could be record TV ratings for the Games.
NBC said the first two days of the Beijing Olympics drew an average audience of 29.1 million, making it the most highly rated broadcast of the Summer Games held outside the United States since 1976.
The net also went on to report that in total, 114 million viewers tuned in for at least part of its broadcast in the first two days, about 20 million more than the 2004 games in Athens, citing figures from Nielsen Media Research.
NBC Universal, a unit of General Electric Co, paid nearly $900 million for rights to broadcast the games, and plans to air 3,600 hours of coverage between August 8 and August 24 across its broadcast, cable TV and online outlets.
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