Very often when you use reason and logic to deal with an objection, you’ll fail because most of the objections are emotional by nature.
Overcoming objections brings out a person’s defences because he is about to be proven wrong. No one likes that and when he fights back is likely to turn into an argument.
His anger, frustration and disappointment are going to make him hesitant in making a decision, all simply because the prospect doesn’t feel good.
You may have overcome it with logic and have proven the other person wrong. No one likes to be wrong especially when he is the prospect. He is most likely not going to buy or to do any business with you. When you win an argument you’ll lose a sale.
“Convincing yourself doesn’t win an argument” - Robert Half
True! Often objections is likely to turn into an argument. We encounter this very often, there’s good and bad about it, hopefully the argument is good for the objective and not just to sastify oneself.